In year one, our financial target is to sell $1,629,000 worth of online courses on our marketplace, and in year two, our target is to increase this to $6,048,000. These targets have been set based on market research and past experience in the sales of transformational online courses, and are ambitious yet realistic. We believe that our unique approach to online education, that allows both expert-led classes and student-generated content, will drive strong demand for our courses and help us achieve these targets.
Our customers are individuals who want to improve their knowledge and skills in the culinary arts and plant-based cuisine. They are looking for educational resources that will help them understand the science behind nutrition, learn how to prepare delicious and healthy plant-based dishes, and gain the skills and knowledge they need to start their own culinary business.
The problem we are solving is that there are currently limited educational resources available that cater to this specific market segment. Many existing online cooking classes focus on traditional meat-based cuisine or only offer a limited selection of plant-based options. Additionally, many of these classes do not include detailed information about the nutritional benefits of plant-based foods or provide guidance on how to start a culinary business.
Our platform offers a comprehensive solution to this problem by providing a wide range of expert-led classes on plant-based cuisine, nutritional science, and entrepreneurship. Our classes are taught by renowned chefs and experts in the hospitality industry, and cover a wide range of topics, from basic cooking techniques to advanced recipe development and business management.
We also allow our students to upload their own classes, which will create a community of like-minded individuals who are passionate about plant-based cuisine and want to share their knowledge with others. This feature makes our platform unique and differentiates it from other online course marketplaces.
In summary, we are solving a significant problem by providing our customers with the educational resources they need to improve their culinary skills, learn about the benefits of plant-based cuisine and nutritional science, and start their own culinary business. We believe that our unique approach will make us a highly attractive option for our target market.