Here are some key milestones and the approximate dates that we hope to accomplish them by:
  1. 1.
    Finalize business plan (by end of Q1)
  2. 2.
    Secure funding (by end of Q2)
  3. 3.
    Lease and renovate the shophouse (by end of Q3)
  4. 4.
    Develop and launch the website, online ordering and delivery platform (by end of Q3)
  5. 5.
    Hire and train staff (by end of Q3)
  6. 6.
    Launch dessert parlor, online delivery and B2B sales (by end of Q4)
  7. 7.
    Launch food truck (by end of Q1 2024)
  8. 8.
    Achieve $322,392 in wholesale distribution sales in year one and $767,923 in year two
  9. 9.
    Achieve $172,460 in sales at the dessert parlor in year one and $208,155 in year two.
  10. 10.
    Reach break-even point (by end of year 2)
  11. 11.
    Expand to additional locations (by end of year 3)
As evidence of traction, we have already accomplished the following:
  • Developed a comprehensive business plan
  • Built a strong and experienced team of culinary, marketing, and sales experts
  • Minted a token
  • Started filming educational materials
  • Gained international recognition from BBC Capital, JetStar Airlines Magazine, Lonely Planet, and other media sources for the past success of our desserts
We are confident that we can achieve these milestones within the given time frame as we have a solid business plan, a great team, and a clear understanding of our target market and competition.