Target Market

Market Size & Segments
When it comes to entertainment, Bangkok is often regarded as "the city that never sleeps." In 2019, Thailand welcomed close to 40 Million tourists, and the majority of these tourists flew directly into Bangkok. Thai people spent over 8.5 billion USD on alcoholic beverages and cigarettes in 2021. Combine that figure with the forty million yearly tourists and you have a very large market of people actively seeking entertainment and altered states of consciousness. Kokolato's Lounge plans to market directly to this segment.
Our key customers are affluent and discerning individuals looking for a unique and elevated nightlife experience. They are primarily between the ages of 35 and 55 and are successful professionals or entrepreneurs. They are looking for a private and exclusive venue that offers a range of entertainment options and a unique atmosphere. They are willing to pay a premium for this type of experience and value exclusivity and privacy. They appreciate high-quality service and attention to detail. They are looking for an escape from the crowds and an opportunity to enjoy a more intimate nightlife experience.
In terms of market size, Bangkok has a population of over 10 million people, and the city's nightlife industry is valued at over 5 billion dollars. Our target market represents a significant portion of this population and industry. We anticipate that our membership base will be around 500 members in the first year and we plan to grow it to 2500 active members within the next five years.