Problem & Solution
Problem Worth Solving
The main barriers to people eating more plant-based foods in Thailand are taste and cost relative to conventional options. Conscious consumers are actively looking for healthy, delicious, cruelty-free, and sustainable food products, while less discerning consumers are most interested in products that taste great and offer a high entertainment value. Consumers as a whole are actively seeking unicorn food products, which we classify as equally or better tasting than their animal-based alternatives, while also being better for their health, their spirit, and the environment. Our plant-based culinary innovation lab prepares these unicorn food products, focusing on being DELICIOUS, organic, functional, plant-based, cruelty-free, and locally sourced.
Some of the obvious problems that our plant-based culinary innovation lab is solving include:
- Limited options paired with a growing demand for high-quality, delicious plant-based products in the market.
- Limited accessibility to plant-based food products, as they tend to be more expensive or harder to find than traditional options.
- Limited variety of plant-based food products, as many options tend to be bland or tasteless.
Some of the unique and creative problems we are solving include:
- Making plant-based eating more fun and interactive by providing a unique theatrical plating and production experience in our dessert parlor.
- Making plant-based eating more accessible by providing online delivery and mobile food vending options.
- Providing our delicious sustainable options to both B2B and B2C customers.
- Creating a unique and memorable experience for customers, thus building a loyal customer base.
- Transforming the way people perceive plant-based food options by making them more delicious, affordable, and high quality.
- Creating a new standard for plant-based foods by making them comparable in taste, texture, and quality to their traditional counterparts.
In conclusion, our plant-based culinary innovation lab is solving a variety of problems in the food industry by providing delicious gourmet sustainable plant-based food options. We are addressing the lack of variety, accessibility, and quality of plant-based foods available in the market. Additionally, we are also providing unique and creative solutions, such as our theatrical plating experience in our dessert parlor, online media, and mobile options, making plant-based eating more fun, interactive, and accessible. We are committed to revolutionizing the way people perceive plant-based foods by making them more delicious, affordable, sustainable, and high quality.
Our plant-based culinary innovation lab offers a wide range of delicious and healthy plant-based foods that are made using the latest in food technology and the best ingredients. Our initial focus will be on desserts, including products such as cakes, pastries, ice creams, with options suitable for dietary needs such as gluten-free, vegan, and low-sugar. Our desserts are carefully crafted to mimic the taste, texture, and quality of traditional desserts while also being better for the customer's health and the environment.
Our brand stands out from the competition with its dark and vivid color palette, as well as its edgy and bold branding. This sets us apart from other brands in the market that often use white and pastel colors, and aim to be cute and playful. Our branding reflects our commitment to being different and innovative in our approach to plant-based foods and creating a memorable experience for our customers. Our branding is a reflection of the unique and interactive experience we provide in our dessert parlor and mobile operations, making plant-based eating fun, exciting and accessible.
To address the problem of limited variety and accessibility of plant-based foods, we have developed a unique business model that combines online delivery applications, third-party distributors, mobile vehicles, and an in-person parlor experience. Our customers can have our products delivered straight to their doorstep, come straight to our dessert parlor to enjoy our unique theatrical plating experience, or pick up a small selection of our offerings at third-party retailers. We plan to offer our products in unique locations that competitors have not yet tapped into.
Our dessert parlor is designed to be a destination for food lovers, where guests can indulge in our delicious desserts while also experiencing a unique theatrical experience and sophisticated presentation. Our mobile operations bring similar experiences to different locations, making them more accessible for our customers. This way, we increase the accessibility of our products and provide a fun and interactive way for customers to enjoy our desserts.
Additionally, we are addressing the problem of limited options for high-quality, delicious plant-based desserts in the market by innovating recipes and creating new standards for plant-based desserts. We use only the best ingredients and the latest in food technology to create plant-based desserts that are comparable in taste, texture, and quality to their traditional counterparts.
We are confident that our unique and high-quality offerings, along with our strong team and flexible business model, will enable us to successfully meet the growing demand for plant-based food options and stand out in the industry. We are committed to revolutionizing the way people perceive plant-based food options by making them more delicious, affordable, sustainable, and high-quality.